What Are Career Coaching Services? A Comprehensive Guide to Transforming Your Professional Life
Have you ever felt stuck, lost or overwhelmed by the job market? You're not alone. More and more professionals are turning to career coaching services to gain clarity, direction, and the confidence to take the next step in their working lives.
At Working Career, we believe that career coaching is not just for people in crisis—it's for anyone who wants to take ownership of their career path, whether changing industries, aiming for leadership roles, or simply trying to enjoy work more.
In this guide, we’ll explore career coaching, how it works, the different types of support available, and why it’s becoming one of the most valuable investments you can make in your professional future.
What Is Career Coaching?
Career coaching is a partnership that helps you clarify your career goals, create a plan, and take meaningful action. Unlike therapy or mentoring, career coaching is future-focused and goal-oriented. It’s about where you want to go—and how to get there.
Whether you're early in your career, navigating a mid-life shift, or stepping into senior leadership, working with a coach helps you:
Define what success looks like for you
Build a strategy to get there
Overcome internal and external obstacles
Stay accountable and on track
And the numbers speak for themselves: user engagement in career coaching services is expected to rise from 39.87% in 2023 to 47.65% by 2028. That’s because people recognise its power to drive real, lasting change.
Types of Career Coaching Services
Career coaching isn’t one-size-fits-all. Here are some of the most common (and effective) types of support offered by Working Career:
Career Change Coaching
Thinking about switching careers but not sure where to start? Career Change Coaching helps you explore your options, identify transferable skills and strengths, and move into a new role with confidence. Many of our clients have successfully transitioned—from teaching to HR, from finance to UX design, from policing to engineering. The list of amazing career pivots is endless. By working with the coach, Diana Dawson at Working Career and a proven Career Change Programme helps people to shape their next chapter.
Executive Coaching
If you’re in a leadership role or aiming for one, Executive Coaching focuses on developing the skills you need to lead effectively—strategic thinking, communication, decision-making, and resilience. It’s especially valuable for those managing teams or navigating complex organisational dynamics. Executive coaching can also cover issues such as managing imposter syndrome and increasing confidence at work.
Career Development Coaching
You are happy in your chosen career but you don’t seem to be progressing. Or perhaps you want to be more engaged in your role but dont know how to make it happen. This is where Career Development Coaching can be useful to find a path to career success.
Interview Coaching
You’ve got the experience, but interviews make you nervous? We get it. Interview Coaching offers tailored feedback and mock sessions to build your confidence and sharpen your performance. Or maybe you’ve been in the same role for a while and need to understand how behavioural interviews work or how to manage prerecorded job interviews? Clients often report major improvements in presenting themselves and landing roles faster.
Wellbeing Coaching
Work stress, burnout, or job dissatisfaction can take a serious toll. Wellbeing Coaching supports you in managing stress, building resilience, and finding a healthier work-life balance so you can thrive professionally without sacrificing your well-being.
Career Coaching by the Hour
Do you need help with something specific, like updating your CV, prepping for a performance review, or handling a tough work situation? Our flexible hourly coaching offers targeted support when you need it most.
Real Results: How Career Coaching Changes Lives
Take Alexis Campbell, for example. With guidance from Working Career, she successfully transitioned from teaching to a meaningful role in diversity and inclusion. Coaching helped her understand her strengths, define her values, and build a path into a new field.
Clients often say they walk away from coaching with:
Clarity about their goals and next steps
Confidence to go after what they want
Accountability to stay motivated
Stronger networks and opportunities through connection
People who work with a coach are 70% more likely to reach their career goals within a year.
When Is the Right Time to Try Career Coaching?
You don’t need to wait for a crisis to get support. Here are a few signs coaching could help:
You feel stuck or bored in your current role
You’re struggling to land interviews or progress
You want to change careers but aren’t sure how
You're feeling stressed or burnt out at work
You're ready to grow, but don’t know where to focus
Sound familiar? Coaching can give you the structure, tools and insight you need to move forward.
What Happens in a Career Coaching Session?
Every coaching session at Working Career is designed to be practical, supportive and action-focused. The sessions will depend on the goals to be reached and are tailored to the individual and the isuses faced. Here’s what you can typically expect:
Goal Setting – Define what you want to achieve
Srengths & Values Assessment – Understand your strengths and motivators
Action Planning – Create a clear roadmap
Skill Development – Build interview, networking, or leadership capabilities
Reflection & Accountability – Review progress and plan next steps
Each session is tailored to you, with flexibility to adjust as your needs evolve. On average, clients see real momentum after just a few hours of focused support.
How Is Career Coaching Different from Other Coaching?
It’s easy to confuse career coaching with life coaching or mentoring, but they serve different purposes:
Career Coaching is goal-driven, helping you make informed decisions about your work life
Life Coaching focuses more broadly on issues in life such as finances, relationships and personal development
Mentoring typically involves advice from someone further along in your field
At Working Career, our services span career development, executive performance, wellbeing, and practical transition support—so you get what you need, when you need it.
Common Myths About Career Coaching
Let’s clear up a few misconceptions:
“A coach will find me a job.”
Not quite. A coach will give you the tools, confidence and strategy—but the job search is still yours to lead.“It’s only for people in crisis.”
Career coaching is a proactive way to grow, not just a reactive one.“All coaches are the same.”
Far from it. Choose someone with the right experience, approach, and credentials to suit your needs.
What Should You Look for in a Career Coach?
When choosing a coach, look for:
Relevant experience and certifications
Specialisation in your area of need
An approach that suits your personality
Strong client reviews
A good rapport—you should feel comfortable and heard
Our clients often say they feel seen, supported, and energised after working with Diana Dawson, founder of Working Career and a Master Coach accredited by the Association for Coaching.
Is Career Coaching Worth the Investment?
At Working Career, prices and packages vary depending on the issue being addressed and how many sessions there are. Please contact us to find out more.
While Career Coaching may seem like a significant investment, clients regularly report:
Higher salaries
Greater job satisfaction
Stronger career direction
Reduced stress and burnout
It’s an investment in your future—and one that can pay off many times over.
Ready to Take the Next Step?
Career coaching can be the catalyst you need to take control of your career, boost your confidence, and build a work life that feels meaningful. Whether you're preparing for a big transition, aiming for a promotion, or simply ready to feel more fulfilled at work, the right coach can help you get there.
Contact Diana Dawson at Working Career to find out how we can help you.
I am Diana Dawson, Founder of Working Career. As a Professional Career Coach, Career Psychologist, Career Counsellor, Career Consultant, Executive Coach and Wellbeing at Work Coach,
I am an Accredited Master Coach with the Association for Coaching, a Coaching Psychologist and Cognitive Behavioural Hypnotherapist with over 20 years of experience in the field.
I work with professional people from different sectors and backgrounds to cope and flourish at work.